Does your company website look like this?

Some companies are gaining traction with Pinterest and Facebook Timeline advertising for their companies.

This is not just for their customers, but also to help attract top calibre employees.

This is a trend that all companies need to acknowledge, or they might find that they will fall to the back of the pack in the race to attract top talent.

Let’s first look at the breakdown of how people learn:

1.

60% of the population are visual learners (minds find it easier to absorb information through pictures and graphs)

2.

30% of the population are auditory learners (minds find it easier to absorb information through listening)

3.

10% of the population are kinesthetic learners (minds find it easier to absorb information through physical activities)

With websites, it is almost impossible to address point number 3.

With websites, you need to have a very compelling corporate video which is quite rare (very few have gone viral).

In addition to this, a company has to

overcome the reluctance of most readers to actually click on the video which makes it tricky to address the demographic in point number 2.

That leaves a company with the audience of point number 3 where there is only a 60% engagement level.

Any social marketer will tell you that people stay on pages longer, if they draw the reader into clicking further.

Text will only achieve this if there is a disciplined approach by the reader, (someone doing research on a specific company)which is not the casual reader.

This audience is looking for information presented in a visually appealing way with various graphs, charts, significant corporate timelines, and a plethora of pictures of employees, events and community activities where the company is involved.

Now look at your company website.

Is it mostly corporate propaganda text with a few purchased images of supposed employees who are having fun with the token minority requirements?

This approach is not fooling anyone anymore.

It is time to step up your game.

For good candidates who are comparing potential employment homes, a company who simply operates a website is no longer the yardstick of acceptance, or even remotely effective for attracting and maintaining candidate interest in your company.

Farewell,

Mike