What does your company mean to me?

Some companies seem to really struggle with who they are and what it is they represent.

Recently our firm met with two new clients who had real difficulty articulating why they were unique and why someone would want to work for them.

If this question is difficult for someone senior who works for a company to answer, than chances are it is also difficult for the rest of the organization to answer as well.

If employees have difficulty communicating these aspects than chances are your value proposition is not being received by potential employees.

The new age of social media requires companies to be clear and prominent in all forms of corporate communications as to who they are and what their brand represents.

If this is ignored, companies will be reducing their overall field of top level talent that they are able to attract.

1.What are the compelling reasons as to why someone would want to work for your company?

2.Why would a top level candidate select your company as oppose to one of your competitors?

3.Why is your company better situated to face the future that others in your industry space?

Think regularly about the S and the O in

SWOT analysis.

Strengths

Weaknesses

Opportunities

Threats

This will help keep a company focused on what they do well and better prepare them to articulate these strengths when asked.

It should not be left entirely to a search firm to determine your core brand and values and then communicate that to a

candidate as to why they should be interested in your opportunity.

A tip is to focus on quantifiable benchmarks such as defined business focus, resource commitment, unique products or offerings or cutting edge technology, rather than providing air filled attributes such as “a great work-life balance” or “no office politics.”

The next blog post will be on Monday May 28th.

Farewell.

Mike